Director of Media & Communications
Pride Winnipeg Festival Inc.
General Overview
The Director of Media & Communications:
- Writes and distributes all media releases
- Represents Pride Winnipeg in media interviews
- Manages relationships with members of the media
- Manages Pride Winnipeg’s public image by advising and influencing the committee on issues that affect our perception in the media, in the LGBTTQ* community, and in the community at large
- Oversees the communications team, including the Website Coordinator, the Social Media Coordinator, and the Media & Communications Intern
- Provides communications support to the Chair and other committee members as required (writing letters, speeches, website content, etc.)
1. News Releases
- Draft a calendar/schedule of upcoming media releases
- Draft all news releases (number may vary; seven issued in 2011)
- Seek approvals, as required
- Distribute to media using media distribution list saved in Google Mail
- Manage media distribution list in Google Mail by keeping information up-to-date
- Be available for media inquiries (“on call”)
- Coordinate media opportunities with other spokespeople on the committee (the Chair, French speaking member, etc.) if/when possible
- Share media coverage (articles, photo galleries, website links, etc.) with the rest of the committee
2. Information Packages
- Provide writing/editing/proofreading services for the following:
o Sponsorship Package
o Float Registration Package
o Vendor Information Package
o Pride Guide rate card/media kit
o Green Plan
- Work closely with Director of Marketing and/or graphic designer to complete the packages
- Coordinate and communicate the distribution of these packages through our usual channels (website, social media, etc.) – all information packages should be available for download online
3. Pride Guide
- Act as Editor of the Pride Guide
- Provide input and guidance to all aspects of the Pride Guide, including but not limited to look and feel, editorial content, advertising sales, printing, and distribution
- Provide other writing/editing/proofreading services as required
- Hire freelance writers to produce editorial content on as as-needed basis
4. Issues Management
- Monitor the mainstream media as well as alternative (social) media channels
- Be on the lookout for emerging issues
- Be proactive about bringing any such issues to the attention of the Chair and developing a response/plan of action
5. Communications Team Management
- Train the Media & Communications Intern and assist with transition planning
- Work closely with the Website Coordinator to ensure consistent messaging and strategic message delivery
- Work closely with the Social Media Coordinator to ensure consistent messaging and strategic message delivery
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